Businesses and brands that do not capitalize on the power of social media these days have obviously been hiding under a rock. Social media is all about engagement with your target audience. Get them interested in talking to you and interacting with your content, and you slowly funnel them into becoming future customers or clients–or even “word of mouth” marketers for your product or service.
Statistics show that the average person spends about 11 hours per day interacting with some type of media, be it videos, music, pictures, etc. That's almost half of their day, and it's surely a huge chunk of their waking hours. And with the popularity of smart phones, this content is literally in the palms of their hands, available at any time. Many people spend at least 4 hours a day using these mobile devices, so failing to take advantage of this opportunity could be forcing you to leave some serious cash on the table.
One of the most popular social media sites/apps is Facebook, boasting over 1.5 billion users from all over the world–yes, billion with a “b”. Learning how to engage properly with your target audience with purposeful posts that encourage interaction could be the major key to your success. Think of your purpose on social media. The aim should be to start a conversation that prompts interaction–likes, comments, and shares. Some popular ways to do this is are sharing funny or inspiring quotes (usually in the format of memes–pictures with captions directly on them), promoting contests, or getting people to caption a funny photo.
Building a brand and business can be a slow process. It won't happen overnight, but taking consistent, calculated actions can help you broaden your reach. It all starts with a goal, broken down into small, achievable pieces. Whatever you do, however you do it, just start! As the old saying goes, “The journey of a thousand miles begins with one step.”
If you need help creating an engaging social media presence or you'd like to freshen up your social media strategy, contact us today or book a call to see how we can help!
